Fortunica
Introduction
Introduction
Introduction
Introduction
Fortunica is a messaging application that offers users unparalleled 24/7 spiritual support. With its availability in four diverse markets—German, English, Spanish, and Portuguese—it caters to a global audience. The app boasts an extensive pool of talented advisors, allowing users to handpick their favorites and receive personalized, private advice on a daily basis regarding any topic that concerns them. Moreover, Fortunica goes beyond private consultations by providing a dynamic public timeline, where users can openly post their questions and receive rapid responses from online advisors. To enhance the user experience, the application also supports voice messaging and long session messaging, ensuring seamless and comprehensive guidance for every individual seeking spiritual insights."
Fortunica is a messaging application that offers users unparalleled 24/7 spiritual support. With its availability in four diverse markets—German, English, Spanish, and Portuguese—it caters to a global audience. The app boasts an extensive pool of talented advisors, allowing users to handpick their favorites and receive personalized, private advice on a daily basis regarding any topic that concerns them. Moreover, Fortunica goes beyond private consultations by providing a dynamic public timeline, where users can openly post their questions and receive rapid responses from online advisors. To enhance the user experience, the application also supports voice messaging and long session messaging, ensuring seamless and comprehensive guidance for every individual seeking spiritual insights."
Fortunica is a messaging application that offers users unparalleled 24/7 spiritual support. With its availability in four diverse markets—German, English, Spanish, and Portuguese—it caters to a global audience. The app boasts an extensive pool of talented advisors, allowing users to handpick their favorites and receive personalized, private advice on a daily basis regarding any topic that concerns them. Moreover, Fortunica goes beyond private consultations by providing a dynamic public timeline, where users can openly post their questions and receive rapid responses from online advisors. To enhance the user experience, the application also supports voice messaging and long session messaging, ensuring seamless and comprehensive guidance for every individual seeking spiritual insights."
Fortunica is a messaging application that offers users unparalleled 24/7 spiritual support. With its availability in four diverse markets—German, English, Spanish, and Portuguese—it caters to a global audience. The app boasts an extensive pool of talented advisors, allowing users to handpick their favorites and receive personalized, private advice on a daily basis regarding any topic that concerns them. Moreover, Fortunica goes beyond private consultations by providing a dynamic public timeline, where users can openly post their questions and receive rapid responses from online advisors. To enhance the user experience, the application also supports voice messaging and long session messaging, ensuring seamless and comprehensive guidance for every individual seeking spiritual insights."
My Role
My Role
My Role
My Role
Collaborate closely with product management to ideate and innovate in UX
Work as a key member of the product management team, engaging with software engineers
Design layouts, interactions, and transitions for the Fortunica app, considering limitations for all mobile screen sizes
Create sketches, wireframes, and mocks to effectively communicate user flows and interactions to the engineering team
Conduct customer interviews to gather valuable insights
Perform A/B testing on live versions of the app
Conduct usability testing to ensure optimal user experience
Analyze user behavior in four different markets, create personas, and develop user stories
Collaborate with the Data Analyst & Engineer department to define, evaluate, and check Google Analytics events
Design, implement, and maintain the landing page of the application
Define and execute the strategy for ASO (App Store Optimization) materials
Design In-App materials for the marketing team
Enhance the branding of the Fortunica app
Create animations using After Effects
Develop walkthrough videos to showcase the app's features and functionality
Collaborate closely with product management to ideate and innovate in UX
Work as a key member of the product management team, engaging with software engineers
Design layouts, interactions, and transitions for the Fortunica app, considering limitations for all mobile screen sizes
Create sketches, wireframes, and mocks to effectively communicate user flows and interactions to the engineering team
Conduct customer interviews to gather valuable insights
Perform A/B testing on live versions of the app
Conduct usability testing to ensure optimal user experience
Analyze user behavior in four different markets, create personas, and develop user stories
Collaborate with the Data Analyst & Engineer department to define, evaluate, and check Google Analytics events
Design, implement, and maintain the landing page of the application
Define and execute the strategy for ASO (App Store Optimization) materials
Design In-App materials for the marketing team
Enhance the branding of the Fortunica app
Create animations using After Effects
Develop walkthrough videos to showcase the app's features and functionality
Collaborate closely with product management to ideate and innovate in UX
Work as a key member of the product management team, engaging with software engineers
Design layouts, interactions, and transitions for the Fortunica app, considering limitations for all mobile screen sizes
Create sketches, wireframes, and mocks to effectively communicate user flows and interactions to the engineering team
Conduct customer interviews to gather valuable insights
Perform A/B testing on live versions of the app
Conduct usability testing to ensure optimal user experience
Analyze user behavior in four different markets, create personas, and develop user stories
Collaborate with the Data Analyst & Engineer department to define, evaluate, and check Google Analytics events
Design, implement, and maintain the landing page of the application
Define and execute the strategy for ASO (App Store Optimization) materials
Design In-App materials for the marketing team
Enhance the branding of the Fortunica app
Create animations using After Effects
Develop walkthrough videos to showcase the app's features and functionality
Collaborate closely with product management to ideate and innovate in UX
Work as a key member of the product management team, engaging with software engineers
Design layouts, interactions, and transitions for the Fortunica app, considering limitations for all mobile screen sizes
Create sketches, wireframes, and mocks to effectively communicate user flows and interactions to the engineering team
Conduct customer interviews to gather valuable insights
Perform A/B testing on live versions of the app
Conduct usability testing to ensure optimal user experience
Analyze user behavior in four different markets, create personas, and develop user stories
Collaborate with the Data Analyst & Engineer department to define, evaluate, and check Google Analytics events
Design, implement, and maintain the landing page of the application
Define and execute the strategy for ASO (App Store Optimization) materials
Design In-App materials for the marketing team
Enhance the branding of the Fortunica app
Create animations using After Effects
Develop walkthrough videos to showcase the app's features and functionality
Tools
Tools
Tools
Tools
- Sketch
- Invision
- Figma
- FigJam
- Firebase
- Google Analytics
- Tableau
- Confluence
- Wordpress
- Trello
- Jira
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premier
- Adobe After Effects
- Canva
- Typeform
- Facebook Business
- Sketch
- Invision
- Figma
- FigJam
- Firebase
- Google Analytics
- Tableau
- Confluence
- Wordpress
- Trello
- Jira
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premier
- Adobe After Effects
- Canva
- Typeform
- Facebook Business
- Sketch
- Invision
- Figma
- FigJam
- Firebase
- Google Analytics
- Tableau
- Confluence
- Wordpress
- Trello
- Jira
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premier
- Adobe After Effects
- Canva
- Typeform
- Facebook Business
- Sketch
- Invision
- Figma
- FigJam
- Firebase
- Google Analytics
- Tableau
- Confluence
- Wordpress
- Trello
- Jira
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premier
- Adobe After Effects
- Canva
- Typeform
- Facebook Business
Challenges
Challenges
Challenges
Challenges
When I initially joined the design team, the Fortunica application was in its early stages. Over the course of my 6-year tenure, I have witnessed tremendous growth and development of the app. During this time, we have successfully designed and implemented new features, collaborated with external teams, and navigated the challenges posed by the pandemic. However, we continue to face several key challenges at Fortunica:
- Conversion Rate: Although we have a significant number of users accessing the application through various channels, the conversion rate, particularly in terms of users purchasing a question, remains relatively low. Addressing this challenge requires a deep understanding of user behavior and identifying barriers to conversion.
- Advisor Selection: Ensuring that users can easily and confidently select the ideal advisor is another crucial challenge. We need to explore ways to enhance the advisor selection process and provide users with the necessary guidance and support in making their choice.
- Application Complexity: Fortunica has evolved into a feature-rich application, which presents a challenge in terms of maintaining a user-friendly and intuitive experience. We need to find effective strategies to tackle the complexity and simplify the user journey, ensuring a seamless and engaging experience for our users.
- Trust and Reputation: Unfortunately, the spiritual sector is plagued by fraudulent individuals. Building and maintaining trust with our users is of utmost importance. We need to implement robust measures to overcome this challenge, such as implementing strict vetting processes for advisors and providing clear indications of their authenticity and credibility.
- User Retention: Increasing user retention is an ongoing challenge for Fortunica. We must focus on understanding user needs, improving user engagement, and delivering personalized experiences that keep users coming back to the app.
Despite these challenges, I am confident that with our dedicated team and a customer-centric approach, we overcome these obstacles and continue to drive the success and growth of Fortunica.
When I initially joined the design team, the Fortunica application was in its early stages. Over the course of my 6-year tenure, I have witnessed tremendous growth and development of the app. During this time, we have successfully designed and implemented new features, collaborated with external teams, and navigated the challenges posed by the pandemic. However, we continue to face several key challenges at Fortunica:
- Conversion Rate: Although we have a significant number of users accessing the application through various channels, the conversion rate, particularly in terms of users purchasing a question, remains relatively low. Addressing this challenge requires a deep understanding of user behavior and identifying barriers to conversion.
- Advisor Selection: Ensuring that users can easily and confidently select the ideal advisor is another crucial challenge. We need to explore ways to enhance the advisor selection process and provide users with the necessary guidance and support in making their choice.
- Application Complexity: Fortunica has evolved into a feature-rich application, which presents a challenge in terms of maintaining a user-friendly and intuitive experience. We need to find effective strategies to tackle the complexity and simplify the user journey, ensuring a seamless and engaging experience for our users.
- Trust and Reputation: Unfortunately, the spiritual sector is plagued by fraudulent individuals. Building and maintaining trust with our users is of utmost importance. We need to implement robust measures to overcome this challenge, such as implementing strict vetting processes for advisors and providing clear indications of their authenticity and credibility.
- User Retention: Increasing user retention is an ongoing challenge for Fortunica. We must focus on understanding user needs, improving user engagement, and delivering personalized experiences that keep users coming back to the app.
Despite these challenges, I am confident that with our dedicated team and a customer-centric approach, we overcome these obstacles and continue to drive the success and growth of Fortunica.
When I initially joined the design team, the Fortunica application was in its early stages. Over the course of my 6-year tenure, I have witnessed tremendous growth and development of the app. During this time, we have successfully designed and implemented new features, collaborated with external teams, and navigated the challenges posed by the pandemic. However, we continue to face several key challenges at Fortunica:
- Conversion Rate: Although we have a significant number of users accessing the application through various channels, the conversion rate, particularly in terms of users purchasing a question, remains relatively low. Addressing this challenge requires a deep understanding of user behavior and identifying barriers to conversion.
- Advisor Selection: Ensuring that users can easily and confidently select the ideal advisor is another crucial challenge. We need to explore ways to enhance the advisor selection process and provide users with the necessary guidance and support in making their choice.
- Application Complexity: Fortunica has evolved into a feature-rich application, which presents a challenge in terms of maintaining a user-friendly and intuitive experience. We need to find effective strategies to tackle the complexity and simplify the user journey, ensuring a seamless and engaging experience for our users.
- Trust and Reputation: Unfortunately, the spiritual sector is plagued by fraudulent individuals. Building and maintaining trust with our users is of utmost importance. We need to implement robust measures to overcome this challenge, such as implementing strict vetting processes for advisors and providing clear indications of their authenticity and credibility.
- User Retention: Increasing user retention is an ongoing challenge for Fortunica. We must focus on understanding user needs, improving user engagement, and delivering personalized experiences that keep users coming back to the app.
Despite these challenges, I am confident that with our dedicated team and a customer-centric approach, we overcome these obstacles and continue to drive the success and growth of Fortunica.
When I initially joined the design team, the Fortunica application was in its early stages. Over the course of my 6-year tenure, I have witnessed tremendous growth and development of the app. During this time, we have successfully designed and implemented new features, collaborated with external teams, and navigated the challenges posed by the pandemic. However, we continue to face several key challenges at Fortunica:
- Conversion Rate: Although we have a significant number of users accessing the application through various channels, the conversion rate, particularly in terms of users purchasing a question, remains relatively low. Addressing this challenge requires a deep understanding of user behavior and identifying barriers to conversion.
- Advisor Selection: Ensuring that users can easily and confidently select the ideal advisor is another crucial challenge. We need to explore ways to enhance the advisor selection process and provide users with the necessary guidance and support in making their choice.
- Application Complexity: Fortunica has evolved into a feature-rich application, which presents a challenge in terms of maintaining a user-friendly and intuitive experience. We need to find effective strategies to tackle the complexity and simplify the user journey, ensuring a seamless and engaging experience for our users.
- Trust and Reputation: Unfortunately, the spiritual sector is plagued by fraudulent individuals. Building and maintaining trust with our users is of utmost importance. We need to implement robust measures to overcome this challenge, such as implementing strict vetting processes for advisors and providing clear indications of their authenticity and credibility.
- User Retention: Increasing user retention is an ongoing challenge for Fortunica. We must focus on understanding user needs, improving user engagement, and delivering personalized experiences that keep users coming back to the app.
Despite these challenges, I am confident that with our dedicated team and a customer-centric approach, we overcome these obstacles and continue to drive the success and growth of Fortunica.